What Comes In 8 Colors And Is Green All Over?

The Mirra Advances The Art of Earth-Friendly Production

There is an important movement afoot among designers and manufacturers that I think deserves some recognition and applause. The industry lingo for it is "sustainable" or "green" design.

In plain English it means designing and building products that are Earth-friendly in as many ways possible.

That means specifying more recycled (and recyclable) materials. It also means working on manufacturing processes that use less energy and fewer hazardous materials.

What's Driving the Green Movement In Office Furniture?

Oddly enough, one thing that's NOT driving the movement is market demand. Nor is it governmental decree.

Sure, people are generally feel better about buying products that are environmentally friendly. But one rarely associates that with durable goods like office chairs. So no one's been asking for it.

But great designers and forward-thinking manufacturers are always looking to solve more than just the obvious problem at hand.

I mean, before the Aeron, no one was asking for a mesh chair either. It's only when you sit in a well-designed one that you realize it's helping you in unexpected ways that really make a difference.

The same is true for "green" design. Our customers aren't asking for recyclable furniture. But isn't nice to know that more and more companies are working in that direction anyway?

Herman Miller's Mirra — Out In Front Yet Again

You probably don't know this, but the folks at Herman Miller have been pursuing the Earth-friendly ideal for many years and in many ways. To them it simply makes good long-term business sense.

You can read all about what they're up to by clicking here.

Their latest sensation, the Mirra chair, is their most dramatic example of sustainable design to date. It's made of 42% recycled content and is itself 96% recyclable.

Of course, it's durable enough to sport a 12-year warranty, so it'll be a loooooong time before it's time to recycle a Mirra.

But it's nice to know that in the end, you're doing the Earth a favor.

Herman Miller officially announced the Mirra on June 16th. We'll have them in stock in August. Until then we're extending a $50 "thank you for your patience" discount if you order early.

Click here for more information. Enter promotion code MIRRA50 to take advantage of the special offer.

Or call toll-free 1-877-MY-OFFICE and let one of our experts help you select the Mirra options that are right for you.